by Cheryl Treleaven | May 17, 2010 | Content, Thought Leadership
Today’s “Theory and Practice” column in The Wall Street Journal was about the shelf life of CEOs’ “hunker down” strategies. It seems that the Great Recession inspired some leaders to innovate and seek customer or employee input. One example was Regus, PLC, a...
by Steve Hershberger | May 10, 2010 | Community
Community 2.0 was held in Boston May 3-5, 2010. Some interesting facts—First, there was virtually no mention of this “new technology” or that “new app.” Second, the conference was absent of the typical avalanche of buzzwords. Only two really stuck with me and I...
by Cheryl Treleaven | May 3, 2010 | Community
I love my Kindle. It’s a joy to download books while I’m stuck on the tarmac or sitting on the beach. As a road warrior, it’s wonderful anytime I can jettison poundage from my carry-on, and the Kindle helps me do that in spades. I can even email PDFs to my Kindle and...
by Steve Hershberger | Apr 27, 2010 | Community
Everyone knows the line. It’s a classic. Why is it important? Because as social media makes its inevitable evolution from interesting tactic to its grown up form, social marketing; badges, like blogs are on everyone’s mind. We want badges…We need badges. We must...
by Cheryl Treleaven | Apr 20, 2010 | Community
There’s a Seinfeld episode where Jerry rents a car only to find out when he goes to pick it up that there’s no vehicle available for him. Following I paraphrase the episode. Seinfeld goes up to the counter and says he has a reservation for a mid-size car,. The...
