Spamming Social Marketing

Many years ago, I was at a technology conference held in Burlingame, California.  One of the panel discussions was on Spam email.  This was in 1996, so Spam wasn’t all that prevalent and frankly there wasn’t much interest in the panel.  One of the panelists was very...

True drivers of community

A little girl drowned about a week ago near my weekend home. Sadly, her body has still not surfaced and the massive outpouring of help and support is the true meaning of community. While most are motivated by closure for her family, different people show their support...

Is SCRM really the answer?

This weekend, our family spent some time at the pool. While at there, I discussed the air show that was in town with a friend.  That’s where this idea formed.  Planes and business.  So here it goes. Social Marketing, like the tactic in vogue at this hour (Social CRM)...

Elvis has left the building…..

  When my dad was in his late teens, he played drums in Al Dvorin’s band. Eventually, Al and my dad enlisted together and went off to fight WWII. They both ended up in the Seventh Army Band and never saw much action. When the war was over, Al and my dad both...

Too many bricks or not enough?

Recently, my neighbor undertook a significant project.  With the warm weather, he decided to invest in redoing his back deck.  He wanted an ‘Outdoor Room’.  In talking to him, it was going to be a real masterpiece, or so it sounded.  Two tiers with a gas fireplace,...