by Cheryl Treleaven | Aug 2, 2010 | Content, Thought Leadership
I’ve always loved the phrase “Grandmother Research.” It’s a casual approach to gathering input about a topic of interest. The person conducting the survey asks everyone they know about the topic and then forms a point of view that reflects common wisdom. Not...
by Jennifer Voisard | Dec 15, 2009 | Content
I sit on the Word of Mouth Marketing Association’s (WOMMA) Research and Measurement Council. Over the last year we had the very important task of defining key measurement models fundamental to determining Word of Mouth Marketing (WOMM) impact and ROI. I am happy to...
by Cheryl Treleaven | Nov 30, 2009 | Content
But not from the usual Vegas reasons: staying up late, losing money and drinking too much. I did none of those during the three day WOMMA 2009 Summit in sin city. My excuse is too much information and so many great conversations with little down time to...
by Cheryl Treleaven | Sep 16, 2009 | Community
When helping brands and organizations think through community strategy, we are asked a handful of questions by almost everyone. They fall into three major categories: · Overall approach and program design · ROI · Resource allocation The first two are very specific to...
by Steve Hershberger | Aug 18, 2009 | Content, Thought Leadership
There is a story about the Tower of Babel in which a great tower was built in the city of Babylon thousands of years ago. Babylon was a cosmopolitan city, many of the citizens were very impressed with themselves. They were very important. They did important things. ...
