by Brian Costea | Jun 21, 2011 | Community
I’d be willing to bet dollars to doughnuts that every brand out there starts off looking at measurement in the same way: Measuring ROI of their social programs. In fact, brands get so consumed in this one particular measure, that they forget about what’s really...
by Jennifer Voisard | Jun 7, 2011 | Community
A day in the life of social measurement. Several times a day, industry experts tweet about the breaking news, insights, and cool tools on social media measurement. My colleagues curate and share countless pieces of content so that we have insights into the latest and...
by Cheryl Treleaven | May 9, 2011 | Community
Lots of people attending SXSW this year were newbies, including me. I came because I was invited to moderate a panel about the growth and impact of social marketing budgets. (more on that in a later post) The speaker packet that came with the job signaled some...
by Brian Costea | Mar 14, 2011 | Community
After an all-day marathon of sessions and all-night parties, I must admit that it was hard to get up and get motivated for another full day of activities. Fortunately, I was able to get myself together because the SXSW panels on Sunday were just as great as the ones...
by Steve Hershberger | Mar 1, 2011 | Community
This is a late but timely second installment of Measuring Social Media is Dangerous. The other day I logged onto Venture Beat. Low and behold the number of funded companies engaged in or developing social analytics tools has exploded. There is a company to measure,...
