by Steve Hershberger | Mar 27, 2012 | Content
Why don’t fad diets work? Experts say that when dieting, people become fixated on what they eat, how often and the corresponding loss of weight. Once that weight goal has been achieved and the pants fit again, time to celebrate. No more hard-boiled eggs and plain...
by Cheryl Treleaven | Mar 6, 2012 | Content, Thought Leadership
I’ve seen the above headline a few places now and at first I sort of scoffed; after all, content marketing has been an accepted marketing practice for decades. In fact, some believe it’s been around since the cave dwellers.“Modern day” content marketing began in 1895...
by Brian Costea | Nov 8, 2011 | Community, Content
At the heart of any good gamification platform, there lies a single truth … reward and incent the most important behaviors if you want to properly engage with your customer base. Unfortunately, with the wild success of platforms such as Badgeville and Bunchball, many...
by Cheryl Treleaven | Aug 17, 2011 | Community, Content, Thought Leadership
It’s Year 3 of our annual research on the State of Online Branded Communities – and we’re in the home stretch. So I thought this would be a good time to press pause and see where we are so far. A little background first. What distinguishes our study is its focus on...
by Jennifer Voisard | Jul 26, 2011 | Content, Thought Leadership
Recently, the ComBlu team conducted a deep dive on the state of measurement in our industry. We looked back at online conversations over the last 18 months to glean any insights into the maturity and growth of social media measurement. No big surprises—the discipline...
