influencer marketing

Tag Archives for: influencer marketing

A Great First Date

Now that I’ve got your attention (particularly my husband’s), let me explain. A few weeks back, I was researching a company who tapped us for an RFP on thought leadership and influencer [...]

 

Repositioning A Venerable Brand

Repositioning a venerable brand needs to both honor its heritage and create a new reality that is credible and disruptive. The disruption breaks the schema that has previously defined the brand, but [...]

 

Giving Back…Socially

A couple of weeks ago, I had the opportunity to participate in a local career fair sponsored by The Center for Working Women, one of many services offered by Housing Opportunities for Women, that [...]

 

I’m tired and my head hurts……

  But not from the usual Vegas reasons: staying up late, losing money and drinking too much. I did none of those during the three day WOMMA 2009 Summit in sin city. My excuse is too much [...]