influencer marketing

Tag Archives for: influencer marketing

Community by any other definition……

Lately, I have been having a lot of conversations with people about “community”. Like many words or concepts in today’s social marketing environment, community means different things to [...]


When Will They Learn?

It is a good thing that we are still surprised to read certain stories or hear of certain actions, and my most recent surprise was reading that Samsung was fined for paying people to specifically [...]


Today’s Press Release: Different World, Same Rules

Having led numerous thought leadership and media relations campaigns, not to mention serving as the “Chief Press Release Writer” at ComBlu for more years than I care to share, I thought it [...]


Are Boomer Voices Undervalued? A Q&A with Midlife Blogger Marci Rich

ComBlu has been partnering with Verizon Wireless for a little over two years now to manage a program designed to identify and invite select groups of lifestyle bloggers to test out some of the latest [...]


Let Me In!

  Remember the Heinz Ketchup commercial with Carly Simon touting the virtues of anticipation along with images of ketchup with the taste that’s worth the wait? I’m reminded of that right [...]


FTC Compliance in Social Media: Do’s, Don’ts and Tips for Marketers

As marketers, we’re tasked with staying current on the ever-evolving social tools/apps/platform enhancements that relate to our industry. Let’s face it—it’s a lot to keep up with! So, if [...]


In Case the Mayans are Wrong: 2013 Social Predictions

2012 is quickly coming to a close, and because of that, our office has been abuzz. But our conversations are not about resolutions to eat less and exercise more—after all, we’re a bunch of social [...]


2012 State of Online Branded Communities Study is here!

  ComBlu’ s fourth annual study, State of Online Branded Communities, offers a view of how some of the biggest and most respected brands approach online community and integrate it within [...]


A Thumbs Up is A Terrible Thing to Waste….

Considering that South by Southwest® (SXSW®) is the “premier destination for discovery,” why wouldn’t ComBlu be first in line to participate in this cultivating event? That’s why we have [...]


Social Marketing’s innovation curve: What lies ahead.

By now, everyone has seen this Infographic.  Yes, it is complex and confusing and it should give you a headache. The tools to manage and measure activity on a socially enabled web today are [...]