by Brendan Jackson | Jan 22, 2014 | Content
With 2014 being the year of “big data,” hopefully 2015 will be the year where we start using that data as part of our decision making process when creating and executing plans to connect with our targets online. Whether it’s through display advertising, paid search,...
by Brendan Jackson | Nov 18, 2013 | Content
As more and more brands come to the see the importance of a Content Marketing Strategy, and put money and resources into developing that strategy, the question becomes “Now what?” The development of a Content Strategy is not something you do overnight, and...
by Brendan Jackson | Oct 24, 2013 | Content
It is a good thing that we are still surprised to read certain stories or hear of certain actions, and my most recent surprise was reading that Samsung was fined for paying people to specifically bash one of their competitors products online. I wouldn’t be...
by Brendan Jackson | Sep 24, 2013 | Content
The most surprising thing about attending Content Marketing World 2013 was how many people were there—over 1700. I was thrilled to see so many people finally figuring out how important content marketing is to the success of their brands and its potential to...
