content supply chain

Tag Archives for: content supply chain

The Need for Topic Modeling

  At ComBlu, part of our approach to content strategy includes an insights process involving a deep dive on topics. One interesting trend I have noticed in the last six months is an increase in [...]


ComBlu’s Second Content Marketing eBook Available Now!

As indicated by my colleagues Jenny and Kathy in previous posts, ComBlu’s latest eBook on Content Marketing is available now! Titled The Alchemy of Content: A Formula for Overcoming 4 Major [...]


Another Blog Post about Content Marketing

Fact: Content marketing is the new darling of social business and has dominated the conversation over the last few years. The numbers speak for themselves. There were roughly 50,000 blog posts and [...]


Content Quality

Content, content everywhere, but not a thing to read? OK, so it’s a little dorky to quote the Rime of the Ancient Mariner but if you take a critical look at some of the major brands’ content [...]


A Thumbs Up is A Terrible Thing to Waste….

Considering that South by Southwest® (SXSW®) is the “premier destination for discovery,” why wouldn’t ComBlu be first in line to participate in this cultivating event? That’s why we have [...]


Social Marketing’s innovation curve: What lies ahead.

By now, everyone has seen this Infographic.  Yes, it is complex and confusing and it should give you a headache. The tools to manage and measure activity on a socially enabled web today are [...]


Return on Content

Delivering content at the right place and the right time along the decision journey is the goal of most content marketing programs. Content is a consumable and shareable asset that has a different [...]


Introduction to Building a Content Analytics Dashboard

Content Marketing is a hot topic. Everyone wants to know how they can deliver and amplify great content that their customers will engage with. Here at ComBlu, we’ve analyzed why marketers need to [...]


Content Marketing is the New Social.

I’ve seen the above headline a few places now and at first I sort of scoffed; after all, content marketing has been an accepted marketing practice for decades. In fact, some believe it’s been [...]