by Cheryl Treleaven | Feb 3, 2015 | Content, Thought Leadership
Conflicting goals for content marketing can create ineffective business results when audience needs do not come first. The pressure to produce new and relevant content can actually result in fewer ‘leads’ if the authors are not continuously working to address the...
by Cheryl Treleaven | Oct 13, 2014 | Content, Thought Leadership
The tsunami of social platforms and networks for sharing content has greatly expanded the opportunity for “thought leaders” to spread their gospel. But has this proliferation of information provided clarity or is it simply more noise than substance? I believe...
by Colleen Nolan | Oct 6, 2014 | Thought Leadership
Anyone who works with content will instantly get the title of this blog. Managing an organization’s content can make you feel like you are standing in the midst of a vortex: a swirl of demands, authors and topics that draws everything into its path, assuming all of...
by Colleen Nolan | Aug 25, 2014 | Community, Content
As you may have read last week in my colleague Brenda Todd’s post: Community Vibrancy – What Does it Take?, our team has been spending a lot of time studying communities – again! Our research in this area always focuses on two objectives: uncovering emerging...
by Cheryl Treleaven | Apr 29, 2014 | Content
By Tom Repp, founder and Partner at Market Pipeline Marketing automation—and at its core, content marketing—offers measureable benefits for all types of businesses, including industrial brands. Despite this, industrial marketers have low adaptation rates when...