by Cheryl Treleaven | Jun 13, 2017 | Content
With the vastly increasing amount of content that brands must create daily, consistently producing high impact content is a huge challenge – particularly when content is created by many parts of the enterprise. Maintaining content quality standards, instituting...
by Cheryl Treleaven | Feb 27, 2017 | Thought Leadership
The tsunami of social platforms and networks for sharing content has greatly expanded the opportunity for “thought leaders” to spread their gospel. But has this proliferation of information provided clarity or is it simply adding more noise than substance? I believe...
by Cheryl Treleaven | Jun 15, 2015 | Branding, Content
Maybe it’s my nature – or maybe it’s a function of being a marketer for 25+ years, but my hype-filter is always on. With hundreds of marketing messages coming my way daily across multiple channels, it’s hard to break through at all, never mind without compelling me to...
by Cheryl Treleaven | Mar 24, 2015 | Content
For anyone working to advance their career in academics, the maxim of ‘publish or perish’ is deadly accurate. Moving up the department ladder to tenured status requires producing a steady stream of scholarly articles, which are rarely read by anyone other than the...
by Colleen Nolan | Mar 10, 2015 | Content
To say that mobile advertising’s growth is meteoric is to have what my brother calls a “keen grasp of the obvious.” U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to comScore. Combined with mobile...
