How Do You Manage Content Quality?

With the vastly increasing amount of content that brands must create daily, consistently producing high impact content is a huge challenge – particularly when content is created by many parts of the enterprise. Maintaining content quality standards, instituting...

On Being Authentic

Maybe it’s my nature – or maybe it’s a function of being a marketer for 25+ years, but my hype-filter is always on. With hundreds of marketing messages coming my way daily across multiple channels, it’s hard to break through at all, never mind without compelling me to...

Publish or Perish?

For anyone working to advance their career in academics, the maxim of ‘publish or perish’ is deadly accurate. Moving up the department ladder to tenured status requires producing a steady stream of scholarly articles, which are rarely read by anyone other than the...

It’s Mobilization Time

To say that mobile advertising’s growth is meteoric is to have what my brother calls a “keen grasp of the obvious.” U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to comScore. Combined with mobile...