Anyone who works with content will instantly get the title of this blog. Managing an organization’s content can make you feel like you are standing in the midst of a vortex: a swirl of demands, authors and topics that draws everything into its path, assuming all of its energy.
For Association managers, the context vortex can be even more of a challenge. The unique business and operational models of the association bring a host of additional issues ranging from changing leadership to new sources of competition. Luckily, there is a solution: content strategy. Content strategy organizes the out of control. It allows associations to press pause and determine the best places to invest resources, time and energy. Perhaps best of all, content strategy puts members and their needs at the center of your efforts, making your assets recruitment, retention and revenue drivers.
I’m excited to announce that ComBlu will soon be publishing our latest eBook: Taming the Content Vortex: An Association Guide to Adopting Content Strategy, later this month. The eBook covers key topics essential to understanding and embracing content strategy, including:
Basics of content strategy
- Content strategy value proposition
- Challenges that inhibit content success
- Content pain points specific to associations
- Common association approaches to content and frequent missteps
- Seven steps to a content strategy
To develop our eBook we interviewed dozens of association executives from organizations of all sizes and industries. Also, we leveraged our experience in designing and implementing content strategies and programs for companies like 3M, Allstate and Cisco over the past 15 years. In future blogs I will cover different aspects of the eBook. We are excited about our upcoming eBook and the opportunity to dialogue with you about the rewards and challenges of content strategy.
Colleen is an advocate at heart who believes that with the right message and motivation anything is possible. A strategic campaign designer and communicator, she is skilled at defining and analyzing a desired result, and then developing the marketing and communications pathway to achieve success. Colleen quickly makes an intellectual and emotional connection with key audiences and uses these skills to craft communications programs that have strong resonance and dramatic impact.
Colleen has 20+ years experience in engagement, issue management, community building and mobilization.