by Cheryl Treleaven | Apr 20, 2015 | Community, Content
Customer satisfaction, enhanced customer experience, customer relationship management – whatever name you give it, the concept has been the central focus of successful businesses for many years. An entire industry is dedicated to measuring, calibrating, communicating,...
by Jennifer Voisard | Apr 8, 2015 | Community, Content
If you are in the process of reorganizing your marketing department or a specific function/division within it (e.g. Content or Digital) understand that there isn’t a one size fits all approach. But, an efficient and successful organization always boils down to...
by Jennifer Voisard | Jan 13, 2015 | Community, Content
My favorite reads of 2015 have been around the technological advances depicted in Back to the Future II. I firmly believed that when I walked out of that movie theater in 1989 I would be riding a hoverboard today. Even though we are not ready for flying cars, there...
by Brenda Todd | Sep 16, 2014 | Community
Within the past few weeks my colleagues Pam and Colleen started a ComBlu blog series that looks at the four primary areas of community vibrancy best practices: engagement, content experience, community management and gamification and how they measured up based on a...
by Pam Flores | Sep 2, 2014 | Community
This is third blog post in ComBlu’s series on Community Vibrancy. Our research on how communities are measuring up is based on studying the four primary areas of vibrancy best practices: engagement, content experience, gamification and community management, and...