by Jennifer Voisard | Feb 12, 2020 | Content, Featured Community Building, Featured content strategy
There is a lot written about the impact of five generations in the workplace. Organizations of all sizes are trying to read the generational tea leaves to attract and retain talent. A big emphasis has always been on understanding what drives Millennials. While it’s...
by Cheryl Treleaven | Mar 27, 2018 | Content Strategy
One of the best sessions I attended at this year’s B2BMX conference was Ardath Albee’s discussion about content bingeing. Last year, we published a post about Content Bingeing in a B2B World; it was interesting to hear another voice on the topic. One of the...
by Cheryl Treleaven | Mar 20, 2018 | Content Strategy
Noted Futurist Brian Solis told 1,200 attendees at the B2BMX Conference that they should throw out their standard marketing playbook and totally reinvent their strategies for the simple reason that technology has rewired the neurology of our brains and no one is...
by Cheryl Treleaven | Sep 23, 2014 | Content, POV Page Featured Posts
Beyond the PDF: The Case for Content Innovation B2B content strategy has evolved significantly in the past few years with leading brands considering the information needs of the multiple decision-makers in the buying center. They create faceted content roadmaps that...
by Cheryl Treleaven | Aug 12, 2014 | Content
By now, it’s a well-accepted concept that buyers have deep product knowledge and are well-versed in their potential benefits long before the formal sales process begins. And, there are lots of eyeballs looking at the pre-purchase data all wanting different degrees of...
