by Steve Hershberger | Jul 24, 2012 | Community, Content, Thought Leadership
By now, everyone has seen this Infographic. Yes, it is complex and confusing and it should give you a headache. The tools to manage and measure activity on a socially enabled web today are growing at substantial rate. Today, you can track and measure virtually any...
by Kathy Baughman | Jun 26, 2012 | Content, Thought Leadership
A few years ago, engagement was the holy grail of marketing. Brands delivered interactive campaigns designed to stimulate action and interaction: Take a poll, share or upload a photo, join a “community,” create a video, and so on. Unfortunately, the outcome was a lack...
by Jennifer Voisard | May 15, 2012 | Content, Thought Leadership
Part One: Who are advocates and why they matter. Brand advocates are hot and trending—again. Conversation about brand advocates and their business value is buzzing, because we have more collective experience under our belts. Advocate programs are beyond the proof of...
by Steve Hershberger | Mar 27, 2012 | Content
Why don’t fad diets work? Experts say that when dieting, people become fixated on what they eat, how often and the corresponding loss of weight. Once that weight goal has been achieved and the pants fit again, time to celebrate. No more hard-boiled eggs and plain...
