by Jennifer Voisard | Sep 6, 2017 | Content
This summer I immersed myself into the drama and intrigue of the evolving B2B Buyer. I read several recent sizzling studies and papers from a variety of sources designed to examine the state of B2B buying and how vendors stack up against the digital expectations of...
by Jennifer Voisard | Jun 28, 2017 | Content
Given the shift towards consumerization and customer-centric marketing, the state of today’s digital experience is anything but consumer friendly. When I say “Digital,” I am referring to the customer touchpoints of web, apps, email, social, etc. The two areas which...
by Jennifer Voisard | Dec 8, 2016 | Content
This list is based on the most viewed and shared blog posts and slideshows in 2016. What is notable is that many were not developed this year. Below is a myriad list of topics that seem to be on the minds of our readers: thought leadership, digital transformation,...
by Jennifer Voisard | Jul 20, 2016 | Community, Thought Leadership
You’ve read the blogs, seen the studies, attended the conference sessions, met with your CMO and, yada yada yada; developing an employee influencer program is high on the To-Do list. You have some budget, you are putting together a task force and you may even be...
by Jennifer Voisard | Mar 30, 2016 | Content
When did the user experience get so bad? Digital disruption should not result in customer interruption. Why is there such a disconnect between content strategy and UX these days? If 70% of a buyer’s journey happens online before contacting a vendor, why does a virtual...
