Social Engagement Strategy

Tag Archives for: Social Engagement Strategy

A Thumbs Up is A Terrible Thing to Waste….

Considering that South by Southwest® (SXSW®) is the “premier destination for discovery,” why wouldn’t ComBlu be first in line to participate in this cultivating event? That’s why we have [...]

 

Social Marketing’s innovation curve: What lies ahead.

By now, everyone has seen this Infographic.  Yes, it is complex and confusing and it should give you a headache. The tools to manage and measure activity on a socially enabled web today are [...]

 

Brand Advocacy Redux

A few years ago, engagement was the holy grail of marketing. Brands delivered interactive campaigns designed to stimulate action and interaction: Take a poll, share or upload a photo, join a [...]

 

The Paradox of Big Data

  Recently Gartner predicted that by 2017, marketing’s technology spend will exceed that of IT’s within the business enterprise. According to Gartner, 2011 B2B and B2C marketing budgets as [...]

 

Brand Advocates Are Hot Again [INFOGRAPHIC]

Part One: Who are advocates and why they matter. Brand advocates are hot and trending—again. Conversation about brand advocates and their business value is buzzing, because we have more collective [...]

 

Crossing the social chasm

Why don’t fad diets work? Experts say that when dieting, people become fixated on what they eat, how often and the corresponding loss of weight. Once that weight goal has been achieved and the [...]

 

Community Crowdsourcing: Credit Card Goes Social

  Simple. Collaborative. Transparent. Not words that immediately leap to mind when talking about consumers’ relationship with their credit card companies. But that’s exactly the association [...]

 

Content Marketing is the New Social.

I’ve seen the above headline a few places now and at first I sort of scoffed; after all, content marketing has been an accepted marketing practice for decades. In fact, some believe it’s been [...]

 

It’s Just a Matter of Time

I’m one of those people who needs to have the latest and greatest right away. So, when Facebook introduced Timeline, its much-anticipated massive overhaul to user profiles (think curated digital [...]