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Delivering Effective Social Customer Service

by Cheryl Treleaven | May 28, 2014 | Thought Leadership

Customer service departments have long played an integral role in the delivery of quality customer experience for brands, service providers and B2B organizations. Traditionally, they provide an important one-to-one communication channel to troubleshoot problems,...

When Will They Learn?

by Brendan Jackson | Oct 24, 2013 | Content

It is a good thing that we are still surprised to read certain stories or hear of certain actions, and my most recent surprise was reading that Samsung was fined for paying people to specifically bash one of their competitors products online. I wouldn’t be...

Digesting a Day’s Worth of Marketing Insights

by Cheryl Treleaven | Aug 27, 2013 | Content

  We all face it – the ongoing challenge to stay on top of “what’s new, what’s next.” Even with a host of tech-enabled tools to help aggregate relevant material, there always seems to be more content that I’d like to read than I could possibly consume on a daily...

Lord Stanley Goes Social

by Cheryl Treleaven | Jun 26, 2013 | Community

As Chicago celebrates its Blackhawks bringing home the Stanley Cup, it’s hard to think about much else today. Or, for the past few weeks, as it happens. Since the series with the Boston Bruins began, fans of both teams have been blowing up my newsfeed and the...

The Dos and Don’ts of a Successful Online Community

by Jennifer Voisard | Apr 9, 2013 | Thought Leadership

The secret sauce of a successful online community isn’t a big mystery waiting to be revealed. For the last four years, we have been digging into the nitty-gritty detail of hundreds of branded communities across multiple industries. Our goal has always been to...
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