by Cheryl Treleaven | Feb 2, 2016 | Content
The good news is you’re going to be at the forefront of marketing. The bad news is it is getting harder to perform to expectations. So says the author of Why Content Marketing Success Will Be Harder to Achieve in 2016. It would be wise to heed his counsel. The...
by Jennifer Voisard | Jan 26, 2016 | Community, Content
This blog was co-created with my colleague, Cheryl Treleaven. We are of the minds that the following quote speaks volumes, “We don’t have a choice on whether we do social media; the question is how well we do it.” Erik Qualman, author, Socialnomics. In 2016 we think...
by Stephen_Diorio | Dec 15, 2015 | Content
This post was originally written by Stephen Diorio on the Forbes Insights blog. Interview was conducted by ComBlu president and study co-author, Kathy Baughman and Diorio. Diorio and Baughman, co-founders of the Brand Publishing Institute, conducted the research for...
by Cheryl Treleaven | Dec 8, 2015 | Content
Influencer marketing has been around for a long time. Appropriately enough, its influence as a discipline is growing. According to SheSpeaks, 70% of brands will increase their influencer marketing budget in 2016. The types of influencers that brands are using are...
by Cheryl Treleaven | Nov 10, 2015 | Community, Content, Thought Leadership
While WOM is a top driver and the most trusted form of discovery, according to Nate Elliott of Forrester, word of mouth marketing (WOMM) is still an immature discipline. Too many brands “post and pray” instead of having an integrated approach to WOMM. Elliott made...
by Cheryl Treleaven | Nov 3, 2015 | Content
Brand Publishing – defined as the production, management, distribution, and optimization of marketing and sales content at scale – has become essential to the future growth of every business and critical to the success of every Chief Marketing Officer (CMO). The Brand...