by Cheryl Treleaven | Apr 5, 2016 | Content
Over 100,000 associations in the U.S. today cover virtually every profession and industry but they face remarkably similar issues. We call them the 3 R’s. Regardless of their specific mission, each member of the executive leadership team grapples with the same...
by Jennifer Voisard | Mar 30, 2016 | Content
When did the user experience get so bad? Digital disruption should not result in customer interruption. Why is there such a disconnect between content strategy and UX these days? If 70% of a buyer’s journey happens online before contacting a vendor, why does a virtual...
by Cheryl Treleaven | Mar 22, 2016 | Content
This post was originally written by Jennifer Connelly on the WOMMA blog. Kathy is the president and founder at ComBlu. ComBlu specializes in content strategy, influencer marketing and thought leadership programs. Kathy, who is currently a member of the WOMMA Board of...
by Cheryl Treleaven | Mar 8, 2016 | Content
Contextual content marketing is a top agenda item of sophisticated marketers. Delivering content that targets the immediate need of the person looking for information is technically possible. The value of these experiences, however, is dependent upon the quality of...
by Cheryl Treleaven | Feb 23, 2016 | Content
“Let’s create uninspired, irrelevant or self-serving content”– said no marketer ever. And yet, that’s exactly what we deliver at times. Why? Could be too little time to fill too many content holes. Too many ‘cooks’ in the content kitchen. We’re often trying to keep...
by Cheryl Treleaven | Feb 16, 2016 | Content
This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences. The digital evolution has changed how organizations conduct business. There’s a lot of change happening: customers now have new ways of communicating using social media, forums...