by Cheryl Treleaven | Nov 22, 2016 | Content
This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences. In most organizations, digital marketing grew up in a silo, separate from the rest of the marketing department. That’s because initially digital touch-points like websites, email...
by Cheryl Treleaven | Oct 25, 2016 | Content
If content personalization was easy, everyone would already be doing it. In reality, most organizations do more talking about personalization than actually scaling the competency. Several reasons contribute to this: The sheer magnitude of taking on personalization is...
by Cheryl Treleaven | Jul 13, 2016 | Content
This post was originally written by ComBlu’s Kathy Baughman and featured in FPS’ newsletter, Banking on Content. Kathy is the president and founder at ComBlu. ComBlu specializes in content strategy, influencer marketing and thought leadership programs. A...
by Cheryl Treleaven | Jun 14, 2016 | Content
When interviewing CMOs for a recent Forbes study, The Publish or Perish Report, one thing became clear: moving enterprise content strategy to one of individualized or personalized experiences was the shared vision of most. These same CMOs did not have as much clarity,...
by Cheryl Treleaven | Jun 7, 2016 | Content
Everyone has that one friend who is always so put together – and they make it look easy. In reality, that well turned-out friend works out faithfully at 5 am, after getting 8 hours of sleep, eating clean, and drinking 64 oz of water daily. Annoying– maybe....
by Cheryl Treleaven | Apr 25, 2016 | Content
90% of the CMOs surveyed for the Forbes, Publish or Perish Report, believe that content is essential to drive growth, and 92% believe that personalized experiences will drive value, shorten sales cycles and deepen affinity. By definition, content...