by Steve Hershberger | Dec 10, 2010 | Community
This blog post is the first of a three part series in which I am going to attempt in deconstructing the hype of social measurement and give some guidance on what you may want to focus on and why if you wish to be successful in tracking your social engagement efforts....
by Cheryl Treleaven | Nov 10, 2010 | Community, Thought Leadership
Social marketing is growing up. If I had to pick the single biggest takeaway from ComBlu’s second annual “State of Online Branded Communities” study, it’s that far more top brands are demonstrating a strategic and cohesive approach to community as means to...
by Cheryl Treleaven | Nov 5, 2010 | Content
Lots of good stuff in our latest research report. Join me and colleague, Cheryl Treleaven, on Wednesday, November 10 at 1:00 p.m. CST for a one-hour, live webinar highlighting key findings, including: · Social engagement best practices and how brands use...
by Steve Hershberger | Oct 12, 2010 | Community
I have an acquaintance who is in a wheel chair. He was a former top ranked cyclist who had a severe accident that put him there. Recently I ran into him and asked how it was going. His response was interesting and stuck with me. Here is what he said: “By and large,...
by Cheryl Treleaven | Oct 7, 2010 | Content
We just completed analysis of the data from our second annual “State of Online Branded Communities” study. This year, ComBlu researchers scored 78 brands and joined 241 communities. We also “liked” hundreds of FB pages, followed brands on Twitter and...
