We just completed analysis of the data from our second annual “State of Online Branded Communities” study. This year, ComBlu researchers scored 78 brands and joined 241 communities. We also “liked” hundreds of FB pages, followed brands on Twitter and participated in lots of engagement activities. Our goal was to “be the member” and understand his or her experience first hand. We also scored each community using our best practices score card. The result is both a quantitative and qualitative look at the online community experience.
Culling through the mountain of information was like running backwards in a marathon on a route filled with pot holes. We needed to carefully and slowly navigate through the data to understand what progress brands are making and how they can potentially do better. It was a long haul with lots of interesting insights and provocative findings.
We’re planning to release the full report next month. In the meantime, watch here for dates for preview webinars. If interested, click here and fill-in the form. In the message box, write: Send report’ and /or ‘webinar dates”.
Kathy’s forte is enterprise content strategy, content marketing and thought leadership. Over the past 40 years, she has worked with both emerging brands and large enterprises in developing content and thought leadership strategies. She has written several research reports, white papers and has been a key contributor to Forbes Publish or Perish Report.