by Jennifer Voisard | May 8, 2009 | Content, Thought Leadership
I had a conversation recently that brought up this interesting question. Since I can’t stop thinking about it, here we go. Brands continue to take the plunge into the ocean of transparency and consumer advocacy. Turning over the keys and employing user or consumer...
by Steve Hershberger | Apr 29, 2009 | Content, Thought Leadership
I recall visiting a carnival when I was a kid, maybe 11 or 12. Outside of the fun house was a carney who was barking into a microphone. “Take a visit you’ll never forget. Walk through the Chamber of Horrors and see unspeakable things. Be frightened in ways you...
by Jennifer Voisard | Apr 29, 2009 | Community, Content, Thought Leadership
Advocate identification entails more than scrubbing a customer database for demographic and transactional information. Quite often my team must defend the notion of the right advocate at the right time, yet it’s hard to resist settling for the easier quantity over the...
by Steve Hershberger | Apr 20, 2009 | Thought Leadership
I sat next to a guy recently on a flight who was reading two books at the same time. One was ‘Outliers’ by Malcom Gladwell. The other was ‘Groundswell’ by Charlene Li and Josh Bernoff. Most people don’t read two books at the same time unless there is a...
by Steve Hershberger | Feb 4, 2009 | Thought Leadership
It was 4 degrees at 5:45am this morning. It was also dark. I slid and stumbled down the still snow covered driveway to locate my Wall Street Journal, the old-school paper kind. Finding it I made my way quickly back inside. But as I walked, I noticed one...
