by Cheryl Treleaven | Jun 22, 2009 | Community, Content, Thought Leadership
I sometimes feel like Diogenes searching for an honest man. Only I’m looking for an honest benchmark. What’s that? A yard stick for social marketing performance that tells me if a program is doing really well or only relatively well. For example, if a community...
by Steve Hershberger | Jun 16, 2009 | Thought Leadership
This morning I had breakfast with a gentleman named Karl who is a thought leader in organizational development and human capital and an all around good fellow. I’ve reconstructed our in this blog post because it was very insightful. Karl: Talked to a FT 500 company...
by Steve Hershberger | Jun 5, 2009 | Thought Leadership
Ever hear the expression “if you drop a frog in boiling water, it’ll jump out but if you put a frog in water and slowly turn up the heat, it’ll cook itself.” Personally, I have never tried this experiment but the analogy works for me. The gist here is will the frog...
by Cheryl Treleaven | Jun 3, 2009 | Community, Thought Leadership
The airline industry has an expression to segment roles of employees: above the wings/below the wings. Above the wings involves actual in-flight experience; it embraces pilots, flight attendants, ticket agents, check-in personnel, the maintenance people who clean the...
by Cheryl Treleaven | May 13, 2009 | Community, Content, Thought Leadership
Last year, on AMC’s cult favorite, Mad Men, creative director, Don Draper, was talking about a pitch the agency was making for American Airlines. He basically summed up the effort as having “lots of bricks, but no building”. In other words, the team had lots of random...
