by Jennifer Voisard | Jul 26, 2011 | Content, Thought Leadership
Recently, the ComBlu team conducted a deep dive on the state of measurement in our industry. We looked back at online conversations over the last 18 months to glean any insights into the maturity and growth of social media measurement. No big surprises—the discipline...
by Cheryl Treleaven | Nov 10, 2010 | Community, Thought Leadership
Social marketing is growing up. If I had to pick the single biggest takeaway from ComBlu’s second annual “State of Online Branded Communities” study, it’s that far more top brands are demonstrating a strategic and cohesive approach to community as means to...
by Cheryl Treleaven | Aug 2, 2010 | Content, Thought Leadership
I’ve always loved the phrase “Grandmother Research.” It’s a casual approach to gathering input about a topic of interest. The person conducting the survey asks everyone they know about the topic and then forms a point of view that reflects common wisdom. Not...
by Cheryl Treleaven | May 17, 2010 | Content, Thought Leadership
Today’s “Theory and Practice” column in The Wall Street Journal was about the shelf life of CEOs’ “hunker down” strategies. It seems that the Great Recession inspired some leaders to innovate and seek customer or employee input. One example was Regus, PLC, a...
by Cheryl Treleaven | Mar 17, 2010 | Content, Thought Leadership
Recently, Marketing Sherpa published a report that highlights social media’s effectiveness on program outcomes. Ok, first of all, for the fifty-fifth time, Social Media is a tactic, not a strategy but I digress. Marketing Sherpa’s report included the below...
