by Cheryl Treleaven | Mar 8, 2010 | Content, Thought Leadership
One of the first things that Sam Palmisano did after becoming CEO of IBM was to do a values gut check. Palmisano felt strongly that a refreshed values system would provide a roadmap for operating differently in a rapidly changing market environment and...
by Steve Hershberger | Feb 22, 2010 | Thought Leadership
One day I stopped to ask a farmer why they use silos. After getting the ‘boy are you some sort of igneramous’?!’ look, he answered my question. “Keeps product separated. One goes one place for one price, another somewhere else. Also keeps it safe. You know,...
by Cheryl Treleaven | Feb 16, 2010 | Content, Thought Leadership
Vegas is like being at a party in a house with no kitchen. This statement is designed to startle your brain, which is naturally in a static state. It uses schemas to keep its carbon footprint at the bare minimum. Schemas are mental short-hand for how the world...
by Cheryl Treleaven | Jan 22, 2010 | Content, Thought Leadership
Imagine that you are charged with launching a social media program for your product group. You ask your agency to develop a campaign. You think through the risks and rewards and go for it. Now, consider your counterparts in the other lines of business (LOB) in...
by Steve Hershberger | Aug 18, 2009 | Content, Thought Leadership
There is a story about the Tower of Babel in which a great tower was built in the city of Babylon thousands of years ago. Babylon was a cosmopolitan city, many of the citizens were very impressed with themselves. They were very important. They did important things. ...