by Jennifer Voisard | Apr 9, 2013 | Thought Leadership
The secret sauce of a successful online community isn’t a big mystery waiting to be revealed. For the last four years, we have been digging into the nitty-gritty detail of hundreds of branded communities across multiple industries. Our goal has always been to...
by Steve Hershberger | Jan 30, 2013 | Thought Leadership
There are a lot of blogs on social marketing, social media and word of mouth today and like bellybuttons, everyone has an opinion. Here is the thing that has bugged me for nearly the last two years (yes, that is a long time to be perturbed by anything unless you are...
by Jennifer Voisard | Dec 31, 2012 | Community, Content, Thought Leadership
On behalf of my fellow Lumenatti bloggers I would like to say thank you for reading our thoughts and musings on all things social. Looking back, we had a lot to say over the last twelve months! 2012 was the year of content, brand advocates, community,...
by Steve Hershberger | Oct 30, 2012 | Content, Thought Leadership
On October 18th, I-COM, The International Conference for Online Measurement held its 2012 Global Summit. This is important because I-COM is probably the most important marketing conference occurring today and one that most marketers have never heard of. For the...
by Steve Hershberger | Jul 24, 2012 | Community, Content, Thought Leadership
By now, everyone has seen this Infographic. Yes, it is complex and confusing and it should give you a headache. The tools to manage and measure activity on a socially enabled web today are growing at substantial rate. Today, you can track and measure virtually any...
