by Pam Flores | Apr 17, 2018 | Featured Thought Leadership, Thought Leadership
A few years ago, I wrote a post on thought leadership in the highly commoditized commercial real estate (CRE) and financial services and how folks in the industry struggle with the same thing: how to build awareness and credibility for their expertise, and truly...
by Pam Flores | Aug 29, 2017 | Community
Engaging and pitching reporters via social media can be a tricky thing, and it is something I’ve largely avoided simply because I was not sure how to go about it. So, I recently participated in a PR News webinar titled “How PR Pros Can Engage with Journalists on Email...
by Pam Flores | May 16, 2017 | Thought Leadership
A while back I wrote a blog titled The Original Word of Mouth about the power of a phone call as a tool to cut through the electronic clutter in trying to reach reporters. Making phone calls to connect on a deeper level with reporters is something I strongly believe...
by Pam Flores | Sep 20, 2016 | Thought Leadership
As someone that has been implementing earned media programs since before the Internet (wow am I aging myself), I have seen HUGE changes in the world of thought leadership and public relations. As I stated in a recent blog, client’s needs have changed, the number and...
by Pam Flores | Jul 26, 2016 | Thought Leadership
Here we are more than halfway through 2016 (how the heck did that happen?) and I have been thinking about how much the world of thought leadership and public relations has changed over the last couple of years. Client’s needs have changed, publications and media...
