Using New Influencers to “Break Through”

In today’s ever-increasingly “social world”, how we define influencers has certainly changed. People in marketing and public relations used to primarily think of high-powered reporters at national outlets – like the New York Times and Wall Street Journal – as the...

Public Relations Trends in an Evolving Market

Our Lumenatti authors post a lot about content, content marketing, social media, thought leadership and community.  To showcase another area of our expertise that harkens back to our roots, I thought a post on another area of our expertise was in order: public...