by Cheryl Treleaven | Dec 3, 2013 | Community
Lately, I have been having a lot of conversations with people about “community”. Like many words or concepts in today’s social marketing environment, community means different things to different people and organizations. I discovered this when I was having detailed...
by Brenda Todd | Sep 5, 2013 | Community
While reading through my Facebook newsfeed recently, a post from WOMMA caught my eye. It said: “FILL IN THE BLANK: A skill or trait that all Community Managers should have is ____________.” Having served as a community manager for several of my clients’ programs over...
by Pam Flores | Nov 30, 2012 | Community
Earlier this month, all of us at ComBlu were all buzzing with excitement as we released our annual research report on the State of Online Branded Communities. Currently in the fourth year, ComBlu’s annual study offers a view of how some of the biggest and most...
by Cheryl Treleaven | Aug 21, 2012 | Community, Content
Each fall, ComBlu releases its annual “State of Online Branded Communities” report. Every summer, our researchers join about 250 communities and score them using a best practices scorecard. In addition, they make more qualitative judgments about member...
by Pam Flores | Aug 14, 2012 | Community
At ComBlu, the dog days of summer means that we are hard at work on our annual research on the State of Online Branded Communities. We are in year four of our study that closely examines the communities and social marketing programs of more than 90 companies – all of...
