by Cheryl Treleaven | Jun 22, 2009 | Community, Content, Thought Leadership
I sometimes feel like Diogenes searching for an honest man. Only I’m looking for an honest benchmark. What’s that? A yard stick for social marketing performance that tells me if a program is doing really well or only relatively well. For example, if a community...
by Steve Hershberger | Jun 19, 2009 | Community
There is a debate bubbling up on this topic. Why? I really have no idea. In March Dell was able to generate $1,000,000 in revenue and cultivate 100,000 followers for their @delloutlet handle. Today they have 677,825 followers. Here is a sample tweet: “@Sc00ter Did...
by Steve Hershberger | May 27, 2009 | Community
Below is a real excerpt example taken from a CPI (Consumer Performance Index) dashboard. Why am I showing this? Simple. If you can not articulate and defend the value your community is delivering to your organization (note I don’t say brand), you do not know the...
by Steve Hershberger | May 22, 2009 | Community
Consider these community facts (these are real, hard metrics from a number of brand communities but are sanitized and general for reasons of NDA). Keep in mind, the metrics I am sharing are only the tip of the iceberg of what can and should be measured to effectively...
by Steve Hershberger | May 20, 2009 | Community
I recently attended the Community 2.0 conference in San Francisco. I am going to try and distill my experience down into a couple of key thoughts about what I learned. 1. Brands have begun to understand the importance that their operation (i.e. the other elements of...
