by Jennifer Voisard | Feb 20, 2013 | Content
A quick guide to social listening If you haven’t been exercising your right to fast forward through commercials lately, you might have noticed a few IBM ads on TV about social analytics and how it will help ‘create a smarter planet’. Or you might have read...
by Steve Hershberger | Jul 24, 2012 | Community, Content, Thought Leadership
By now, everyone has seen this Infographic. Yes, it is complex and confusing and it should give you a headache. The tools to manage and measure activity on a socially enabled web today are growing at substantial rate. Today, you can track and measure virtually any...
by Steve Hershberger | Mar 27, 2012 | Content
Why don’t fad diets work? Experts say that when dieting, people become fixated on what they eat, how often and the corresponding loss of weight. Once that weight goal has been achieved and the pants fit again, time to celebrate. No more hard-boiled eggs and plain...
by Peter Duckler | Mar 20, 2012 | Content
Upon reflection, perhaps I shouldn’t have second guessed the significance of our encyclopedic announcement revealing the end of the publication’s iconic print set and the company’s pursuit of all things digital. But I did. True, everyone involved was passionate...
by Peter Duckler | Oct 27, 2011 | Community
It’s hard to believe that we still need to make the case for social. Perhaps since we live it and breathe it every day, we just assume that our clients and prospects are all on the same page. Not necessarily. Just this morning, a client put me on the spot and...
