by Cheryl Treleaven | Sep 23, 2014 | Content, POV Page Featured Posts
Beyond the PDF: The Case for Content Innovation B2B content strategy has evolved significantly in the past few years with leading brands considering the information needs of the multiple decision-makers in the buying center. They create faceted content roadmaps that...
by Brenda Todd | Sep 16, 2014 | Community
Within the past few weeks my colleagues Pam and Colleen started a ComBlu blog series that looks at the four primary areas of community vibrancy best practices: engagement, content experience, community management and gamification and how they measured up based on a...
by Pam Flores | Sep 2, 2014 | Community
This is third blog post in ComBlu’s series on Community Vibrancy. Our research on how communities are measuring up is based on studying the four primary areas of vibrancy best practices: engagement, content experience, gamification and community management, and...
by Colleen Nolan | Aug 25, 2014 | Community, Content
As you may have read last week in my colleague Brenda Todd’s post: Community Vibrancy – What Does it Take?, our team has been spending a lot of time studying communities – again! Our research in this area always focuses on two objectives: uncovering emerging...
by Cheryl Treleaven | Aug 4, 2014 | Content
Great content roadmaps result from two things: customer obsession and organizational alignment. The first refers to the need to go beyond sectors and segments to deep knowledge of the customer and their needs, which is ever-changing and dynamic. The second is how you...
