by Jennifer Voisard | Mar 31, 2020 | Content
Strategic content is more urgent than ever. During this uncertain period of social distancing and isolation, digital channels allow us to reach customers anywhere. And besides walking and educating their kids, customers are taking advantage of found time to catch up...
by Jennifer Voisard | Feb 12, 2020 | Content, Featured Community Building, Featured content strategy
There is a lot written about the impact of five generations in the workplace. Organizations of all sizes are trying to read the generational tea leaves to attract and retain talent. A big emphasis has always been on understanding what drives Millennials. While it’s...
by Jennifer Voisard | Oct 30, 2019 | Content Strategy
What big marketing trends of 2019 have come to fruition? Are chatbots taking over the internet? It sure seems like it. Who owns digital transformation? Survey says…IT. What is a marketer’s main objective these days? Lead generation. Is AI a reality? For some it is....
by Jennifer Voisard | Jun 20, 2019 | Content Strategy
What does it mean to be customer-centric? It means an organization’s approach to business is designed to create a positive experience for the customer. Customer-centricity is a mindset, and you can apply the same thinking to your content strategy. As discussed in my...
by Jennifer Voisard | Sep 27, 2018 | Content Strategy
Look at B2B marketers’ new normal: Buying Centers are officially gatekeepers to the C-Suite. Most B2B buyers have opted out of the traditional sales and marketing funnel in favor of DIY digital evaluation. And, study after study shows that the buyer/vendor gap...
