by Cheryl Treleaven | Jun 29, 2018 | Content Strategy
The one thing that is constant in our work is this: we repeatedly hear the same challenges and issues that organizations face when trying to scale content strategy. Recent discussions focus on how AI and machine learning will take content marketing to the next level...
by Cheryl Treleaven | Apr 20, 2018 | Content Strategy
The kick-off keynote at this year’s B2BMX Conference got everybody talking. Brian Solis, who focused on the humanization of B2B Marketing, made several interesting points. Most are summarized in this cartoon that he created. Solis emphasized the need to understand...
by Jennifer Voisard | Apr 3, 2018 | Content Strategy
Is there a privacy crisis? Yes. Consumers are coming to grips with the reality that brands, regardless of whether they have a relationship, have uncomfortable amounts of data on them. Data these days has as much value as oxygen, but both consumers and marketers have...
by Cheryl Treleaven | Mar 27, 2018 | Content Strategy
One of the best sessions I attended at this year’s B2BMX conference was Ardath Albee’s discussion about content bingeing. Last year, we published a post about Content Bingeing in a B2B World; it was interesting to hear another voice on the topic. One of the...
by Cheryl Treleaven | Jan 17, 2018 | Content
This was originally published on kevinpnichols.com, by Kevin Nichols, a Big Content Alliance Partner. One of my favorite LinkedIn influencers, Tom Goodwin, recently wrote in a LinkedIn post: “I think my mega trend for 2018 is just the word “same.” The trends decks I...