by Cheryl Treleaven | Feb 3, 2015 | Content, Thought Leadership
Conflicting goals for content marketing can create ineffective business results when audience needs do not come first. The pressure to produce new and relevant content can actually result in fewer ‘leads’ if the authors are not continuously working to address the...
by Colleen Nolan | Oct 6, 2014 | Thought Leadership
Anyone who works with content will instantly get the title of this blog. Managing an organization’s content can make you feel like you are standing in the midst of a vortex: a swirl of demands, authors and topics that draws everything into its path, assuming all of...
by Colleen Nolan | Aug 25, 2014 | Community, Content
As you may have read last week in my colleague Brenda Todd’s post: Community Vibrancy – What Does it Take?, our team has been spending a lot of time studying communities – again! Our research in this area always focuses on two objectives: uncovering emerging...
by Peter Duckler | Dec 11, 2012 | Content
Share this news. Re-tweet this great testimonial. Pin our new infographic. Instagram our brilliant creative. Promote our contest. Get them to like us – really, really like us. It’s good to be popular. Once the forgotten bunch, social media managers are becoming...
by Peter Duckler | Aug 16, 2012 | Content
Considering that South by Southwest® (SXSW®) is the “premier destination for discovery,” why wouldn’t ComBlu be first in line to participate in this cultivating event? That’s why we have sprung into action and developed three intriguing proposals for this year’s...
