by Cheryl Treleaven | Feb 10, 2015 | Content
Content operations remain a hot button for marketers. One of the most vexing challenges facing CMOs today is platform proliferation which has led to technology overload and too many sources of data. The rise of content marketing has compounded the problem through the...
by Cheryl Treleaven | Feb 3, 2015 | Content, Thought Leadership
Conflicting goals for content marketing can create ineffective business results when audience needs do not come first. The pressure to produce new and relevant content can actually result in fewer ‘leads’ if the authors are not continuously working to address the...
by Pam Flores | Jan 20, 2015 | Content, Thought Leadership
Many firms in the highly commoditized financial services industry struggle with the same thing: how to build awareness and credibility for their expertise, and truly differentiate themselves from other players in the space. After all, one company’s money is as green...
by Jennifer Voisard | Jan 13, 2015 | Community, Content
My favorite reads of 2015 have been around the technological advances depicted in Back to the Future II. I firmly believed that when I walked out of that movie theater in 1989 I would be riding a hoverboard today. Even though we are not ready for flying cars, there...
by Cheryl Treleaven | Jan 6, 2015 | Community, Content
When I started to think about what content stood out for me in 2014, it was all about the visual. I’m not alone. Most people (65-85% according to Trend Reports) consider themselves ‘visual learners, forming meaning and organizing thoughts based on what they see more...
by Cheryl Treleaven | Dec 15, 2014 | Content, Thought Leadership
The annual confab of the Word of Mouth Marketing Association (WOMMA) always provides some interesting tidbits from its array of expert speakers. Here are three of my favorite presentations: NASA Social Who knew how cool NASA’s social program is? Of...
