by Brenda Todd | Aug 19, 2014 | Community
Online branded communities have become mainstream with companies of all kinds leveraging them to help support their overall business and growth objectives. The majority of branded communities are designed to serve at least one if not all three of purposes: to provide...
by Cheryl Treleaven | Jul 21, 2014 | Community
This morning, I met up with a couple of industry friends to kick around a few ideas on how to take a venerable community to a new level of engagement. Like many folks in the tech space, their community members are stretched thin with little time and budget to devote...
by Pam Flores | Jun 17, 2014 | Community
Earlier this month, my colleague Colleen wrote a very interesting post on the Topography of Twitter Networks that laid out the six network types on Twitter and explained how each network has a different structure of connection and influence. Her blog provided insights...
by Brenda Todd | Jun 16, 2014 | Community
After the longest winter ever, summer has finally arrived! Depending on the type of community you are managing, the summer months – and their natural distractions – could have a very real impact on your community engagement levels. Families go on vacation and people...
by Colleen Nolan | Jun 16, 2014 | Community
Understanding how to leverage Twitter for your brand or organization is a challenge. With over 250 million active users Twitter can feel like a giant social universe that is hard to navigate. In addition, not a great deal is known about how to classify Twitter...
by Cheryl Treleaven | Mar 27, 2014 | Community, Content, Thought Leadership
Ingredient branding is one of the core principles of B2B marketing for those companies whose products are a component of other products. It differentiates the product offerings and establishes how they are essential to other, more familiar products. According to...
