by Steve Hershberger | Apr 20, 2009 | Thought Leadership
I sat next to a guy recently on a flight who was reading two books at the same time. One was ‘Outliers’ by Malcom Gladwell. The other was ‘Groundswell’ by Charlene Li and Josh Bernoff. Most people don’t read two books at the same time unless there is a...
by Steve Hershberger | Apr 13, 2009 | Community
Ever look at a menu that has gobs of things on it and you still can’t find something that is appealing? Yep, happens all the time-at least it does to me. Why is this? It’s because even though there is a lot of stuff on the menu, the right thing isn’t there, so I...
by Steve Hershberger | Mar 10, 2009 | Content
This is going to be a short and sweet blog post, so relax. You’ll get through it in 30 seconds. Today Brand Week posted an article titled ‘45% of CMO’s See Agencies as a Time Suck’. Okay. Two sides to every story. Although I don’t see it as my job to defend ad...
by Steve Hershberger | Feb 27, 2009 | Uncategorized
There is an interesting question. First, you have to put a definition on what social media is. This might seem like a silly thing to do for some, but I imagine if you ask the CFO of any business (big or small) what their definition of Social Media is, you’ll get a...
by Steve Hershberger | Feb 23, 2009 | Community
In a blog posted today by Spike Jones of Brains on Fire, titled Social networks are not what you think they are Spike shares some interesting facts that come out of a recent report conducted by Noshir Contractor, Jane S. and William J. White Professor of Behavioral...
