Monthly Archive for: " April , 2013"

Ring-ing in a New Year with Barclaycard US

Okay, it is April. But for the Barclaycard Ring team, this month marked the one-year anniversary since launching its radical “crowd-sourced” credit card. From inception, the Ring’s value [...]


Content Pain Points: Hurt So Bad!

In 2011, we published Content Supply Chain, an eBook that laid out a strategic framework for forecasting content needs, managing production and publication and measuring its impact on business goals. [...]


Thought Leadership Versus Content Marketing—One and the Same?

Thought Leadership Versus Content Marketing—One and the Same? Everywhere you turn today in our industry, people are talking about content marketing. Content initiatives have taken on a life of [...]


The Dos and Don’ts of a Successful Online Community

The secret sauce of a successful online community isn’t a big mystery waiting to be revealed. For the last four years, we have been digging into the nitty-gritty detail of hundreds of branded [...]


Let Me In!

  Remember the Heinz Ketchup commercial with Carly Simon touting the virtues of anticipation along with images of ketchup with the taste that’s worth the wait? I’m reminded of that right [...]