by Cheryl Treleaven | Aug 2, 2010 | Content, Thought Leadership
I’ve always loved the phrase “Grandmother Research.” It’s a casual approach to gathering input about a topic of interest. The person conducting the survey asks everyone they know about the topic and then forms a point of view that reflects common wisdom. Not...
by Cheryl Treleaven | Jul 26, 2010 | Community
I love watching kites skip across the sky. The dips and turns delivered by the wind are both unpredictable and inevitable. One of the most interesting phenomenon about kites is that they can catch both tailwinds and headwinds in a single flight. Compare that to an...
by Steve Hershberger | Jul 8, 2010 | Community
Many years ago, I was at a technology conference held in Burlingame, California. One of the panel discussions was on Spam email. This was in 1996, so Spam wasn’t all that prevalent and frankly there wasn’t much interest in the panel. One of the panelists was very...
by Cheryl Treleaven | Jun 21, 2010 | Community
A little girl drowned about a week ago near my weekend home. Sadly, her body has still not surfaced and the massive outpouring of help and support is the true meaning of community. While most are motivated by closure for her family, different people show their support...
by Steve Hershberger | Jun 14, 2010 | Content
This weekend, our family spent some time at the pool. While at there, I discussed the air show that was in town with a friend. That’s where this idea formed. Planes and business. So here it goes. Social Marketing, like the tactic in vogue at this hour (Social CRM)...
