by Cheryl Treleaven | Aug 10, 2009 | Community, Content, Thought Leadership
I love everything about spaghetti. I love throwing it on the wall to see if it’s cooked. I love slurping the long noodles straight from my plate down my gullet. I even love wiping the excess sauce from my chin. (I’m getting hungry!) Spaghetti is a great meal but as a...
by Cheryl Treleaven | Jul 28, 2009 | Community, Content, Thought Leadership
Last week we talked about cultural readiness for social marketing. In this follow-up post, we will look at how various experts recommend getting a YES! from legal and compliance for a social marketing strategy or campaign. Step Strategy. Few organizations that...
by Cheryl Treleaven | Jul 21, 2009 | Community, Content, Thought Leadership
As I mentioned in a previous post, ComBlu is analyzing the state of social marketing in large corporations. One thing that is clear at this juncture is that whole industries have yet to do more than stick their little toe in the pond. Some of these industries...
by Cheryl Treleaven | Jul 10, 2009 | Content, Thought Leadership
At the end of last year, we were invited by the CMO of a very huge retailer to tout our wares. Our dog-and-pony very quickly turned into a conversation with a lot of probing and debate. At one point the CMO held up my business card and said, “I get about 50,000...
by Jennifer Voisard | Jun 26, 2009 | Community
Honesty and transparency. From a customer’s point of view, these two words are essential for a great experience from original research, to purchase to consumption. We want what we think we are buying and are delighted when we get more. Some brands like Best Buy,...
