by Brian Costea | Oct 14, 2009 | Community
In the past 6–8 months, I’ve been asked the same question about a dozen times from clients and colleagues. What platform should I build my community on? This seemingly harmless question can spark hours of discussion and debate. If you’re planning on starting an...
by Cheryl Treleaven | Oct 5, 2009 | Community
We’re about to release findings from some research ComBlu conducted to gather insights about the state of online community marketing. Without getting too far ahead of ourselves, let me share one observation after diving deeply into over 125 communities that...
by Cheryl Treleaven | Sep 16, 2009 | Community
When helping brands and organizations think through community strategy, we are asked a handful of questions by almost everyone. They fall into three major categories: · Overall approach and program design · ROI · Resource allocation The first two are very specific to...
by Steve Hershberger | Aug 18, 2009 | Content, Thought Leadership
There is a story about the Tower of Babel in which a great tower was built in the city of Babylon thousands of years ago. Babylon was a cosmopolitan city, many of the citizens were very impressed with themselves. They were very important. They did important things. ...
by Cheryl Treleaven | Aug 18, 2009 | Content, Thought Leadership
So here’s the thing: I talk to tons of people every day. Some want to chat about community strategy; others want my grandmother’s recipe for strawberry mess. (It’s yummy) Community and cooking are equal passions of mine so people ask me about both…a lot. In either...
