by Steve Hershberger | May 13, 2009 | Community
Where performance is measured, performance improves. Where performance is measured and reported, the rate of improvement accelerates. -Thomas S. Monson (1927 – ) If you can’t measure something, is it worthwhile? What would the NCAA Final Four be if they didn’t...
by Cheryl Treleaven | May 13, 2009 | Community, Content, Thought Leadership
Last year, on AMC’s cult favorite, Mad Men, creative director, Don Draper, was talking about a pitch the agency was making for American Airlines. He basically summed up the effort as having “lots of bricks, but no building”. In other words, the team had lots of random...
by Jennifer Voisard | May 8, 2009 | Content, Thought Leadership
I had a conversation recently that brought up this interesting question. Since I can’t stop thinking about it, here we go. Brands continue to take the plunge into the ocean of transparency and consumer advocacy. Turning over the keys and employing user or consumer...
