Tag Archives for: content

Infographic Fever!

During the last two weeks I have a few clients who have been seized by infographic fever. Maybe you know the illness? The primary symptom: no matter what you are talking about it is perfect for an [...]


Spring into community

  Cheers to spring. It means gardening, baseball, sunshine, barbeques and the promise of summer. It also means that ComBlu is busy gearing up for the 2012 State of Online Branded Communities [...]


Engagement is like Sunday Brunch

I was out at Sunday brunch last week and a question struck me: Is brunch really brunch if it’s not a buffet? The answer is no. The point of brunch is that you get to try a little of each thing. [...]


Too Many Charts, Not Enough Insight

Yesterday I was talking with a new client about our firm’s social listening program. Before I could begin explaining our approach, she stopped me and said, “I can’t take any more charts and [...]


The Customer Experience Disconnect

  What’s Your One Thing? That was the headline that greeted us as we checked my son in for shoulder surgery at a suburban Chicago hospital recently. The whole concept centered on prompting [...]


Engaging Strategies

With 2011 rapidly coming to a close, the year-end wrap-ups and 2012 forecasts are starting to roll in. In Ad Age, PR pros cited engagement as the key goal for 2012, as brands – and their agencies [...]


Is Marketing Coming of Age? A 2011 WOMMA Summit Recap

    2011 may be remembered as the year that WOMMA grew into adulthood. For some of us, we can recall the formative first couple of years of WOMMA; the years we as an association and its [...]


Content is like an onion…and onions stink.

The words came across the telephone to me in a one-two punch.  The punches weren’t aimed at me.  Rather, I was getting to review the bout on tape delay.  It was being shared with me by a [...]


Redefining Engagement for the Social Web

Traditionally, engagement is measured with consumption being the primary activity: watching TV, listening to the radio and reading newspapers are all great examples of how classic engagement was [...]


Sneak Peak: 2011 Online Branded Communities Study

It’s Year 3 of our annual research on the State of Online Branded Communities – and we’re in the home stretch. So I thought this would be a good time to press pause and see where we are so [...]