by Jennifer Voisard | Jun 23, 2015 | Community, Content
My colleagues and I have been in the tech marketing space for well over a decade. Back in the old days it was simple (ish). We used direct input from our customers to shape different kinds of online communities, build social programs, facilitate face-to-face meet-ups...
by Cheryl Treleaven | Apr 20, 2015 | Community, Content
Customer satisfaction, enhanced customer experience, customer relationship management – whatever name you give it, the concept has been the central focus of successful businesses for many years. An entire industry is dedicated to measuring, calibrating, communicating,...
by Jennifer Voisard | Apr 8, 2015 | Community, Content
If you are in the process of reorganizing your marketing department or a specific function/division within it (e.g. Content or Digital) understand that there isn’t a one size fits all approach. But, an efficient and successful organization always boils down to...
by Cheryl Treleaven | Mar 31, 2015 | Content
With International Women’s Day just behind us, it seems like a good time to take a look at some of the best women-empowering social campaigns. I was particularly drawn to those with real staying power, that go beyond ‘holiday promotion’ and demonstrate more of a...
by Cheryl Treleaven | Mar 24, 2015 | Content
For anyone working to advance their career in academics, the maxim of ‘publish or perish’ is deadly accurate. Moving up the department ladder to tenured status requires producing a steady stream of scholarly articles, which are rarely read by anyone other than the...
