Monthly Archive for: " February , 2015"

Breaking Bad Social Media Habits

Brands are doing some wonderful and cool things on social media these days – Oreo instantly comes to mind. Their YouTube channel alone has over 82 million views. In fact, according to eMarketer [...]


Platform Sprawl: Growing Issue for Brand Publishers

Content operations remain a hot button for marketers. One of the most vexing challenges facing CMOs today is platform proliferation which has led to technology overload and too many sources of data. [...]


The Word of the Day is: Agile

During a conversation last week with some clients and colleagues, we were talking about business benefits of a product – one of which was achieving “agility.”  It is a hot topic of [...]


Keep Your Content Marketing on Target

Conflicting goals for content marketing can create ineffective business results when audience needs do not come first. The pressure to produce new and relevant content can actually result in fewer [...]