by Jennifer Voisard | Feb 25, 2015 | Community, Content, Thought Leadership
Brands are doing some wonderful and cool things on social media these days – Oreo instantly comes to mind. Their YouTube channel alone has over 82 million views. In fact, according to eMarketer 2014 was going to be “the year of social” for brands. However, things...
by Cheryl Treleaven | Feb 10, 2015 | Content
Content operations remain a hot button for marketers. One of the most vexing challenges facing CMOs today is platform proliferation which has led to technology overload and too many sources of data. The rise of content marketing has compounded the problem through the...
by Jennifer Voisard | Feb 7, 2015 | Thought Leadership
During a conversation last week with some clients and colleagues, we were talking about business benefits of a product – one of which was achieving “agility.” It is a hot topic of conversation in business today across multiple functions — IT, Marketing, HR, and...
by Cheryl Treleaven | Feb 3, 2015 | Content, Thought Leadership
Conflicting goals for content marketing can create ineffective business results when audience needs do not come first. The pressure to produce new and relevant content can actually result in fewer ‘leads’ if the authors are not continuously working to address the...
