by Cheryl Treleaven | Mar 27, 2014 | Community, Content, Thought Leadership
Ingredient branding is one of the core principles of B2B marketing for those companies whose products are a component of other products. It differentiates the product offerings and establishes how they are essential to other, more familiar products. According to...
by Cheryl Treleaven | Jul 18, 2012 | Thought Leadership
Now that I’ve got your attention (particularly my husband’s), let me explain. A few weeks back, I was researching a company who tapped us for an RFP on thought leadership and influencer marketing. After a quick listening scan and review of their websites and social...
by Cheryl Treleaven | Mar 2, 2010 | Content, Thought Leadership
Right before the holidays I had the honor of presenting at the All Services Social Media Conference, which was sponsored by The School of Continuing Studies at Georgetown University. The event was part of an ongoing initiative spearheaded by Colonel Kevin Arata to...
by Steve Hershberger | Feb 11, 2009 | Thought Leadership
I decided to do an experiment. I emailed 50 business executives that know and respect. I carefully weighed who to include. The list took two days to assemble. The question was purposely broad and came with a little descriptive help so as to allow for some...
