by Jennifer Voisard | Jun 23, 2015 | Community, Content
My colleagues and I have been in the tech marketing space for well over a decade. Back in the old days it was simple (ish). We used direct input from our customers to shape different kinds of online communities, build social programs, facilitate face-to-face meet-ups...
by Colleen Nolan | Mar 10, 2015 | Content
To say that mobile advertising’s growth is meteoric is to have what my brother calls a “keen grasp of the obvious.” U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to comScore. Combined with mobile...
by Colleen Nolan | Jun 16, 2014 | Community
Understanding how to leverage Twitter for your brand or organization is a challenge. With over 250 million active users Twitter can feel like a giant social universe that is hard to navigate. In addition, not a great deal is known about how to classify Twitter...
by Jennifer Voisard | Jun 11, 2014 | Thought Leadership
I recently attended a webinar facilitated by Social Media Today that discussed the changing dynamics of IT and Marketing. Gartner has been projecting that the CMO will spend more on technology than the CIO in the next few years. Why? According to the experts, the...
by Jennifer Voisard | Mar 18, 2014 | Content
Recently TechTarget summarized the implications of a study conducted by SolarWinds that looked at the “Evolving Role of IT.” Not surprisingly the data shows that nine out of 10 IT professionals agree that an increasingly complex infrastructure has affected their roles...